search query: @indexterm Warrants / total: 25
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| Author: | Nell, M. |
| Title: | Garantien als Signale für die Produktqualität? |
| Journal: | Zeitschrift für Betriebswirtschaft
1999 : VOL. 51:10, p. 937-962 |
| Index terms: | WARRANTS PRODUCT QUALITY MARKETING GAME THEORY |
| Language: | ger |
| Abstract: | This paper deals with the question, whether warranties can be used to signal the (unobservable) quality of a product to the consumers. Although this question is usually answered in the positive in the literature, it is shown that the super- ficial plausibility of the mainstream signalling hypothesis can not be confirmed once we apply a thorough formal ana- lysis. This result which is derived by game theoretic analy- sis has practical implications for firm's marketing activi- ties as well as for the design of warranties implied by law. Furthermore the results show that signalling arguments should be used with much more caution. This is presumably true not only for warranties but for other areas of research too. |
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