search query: @indexterm Semantics / total: 25
reference: 11 / 25
| Author: | Klink, R. R. |
| Title: | Creating brand names with meaning: The use of sound symbolism |
| Journal: | Marketing Letters
2000 : FEB, VOL. 11:1, p. 5-20 |
| Index terms: | MARKETING BRAND NAMES PSYCHOLOGY LINGUISTICS SEMANTICS |
| Language: | eng |
| Abstract: | There is a heightened need to understand how to create effective new brand names. This study examines the use of linguistics, specifically sound symbolism, in order to create brand names with inherent meaning. The sound of a brand name can communicate information about the product, its size, strength, weight, speed, etc. Brand name sounds can convey product related information. |
SCIMA