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| Author: | Ylänne-McEwen, V. |
| Title: | Golden times for golden agers: Selling holidays as lifestyle for the over 50s |
| Journal: | Journal of Communication
2000 : SUMMER, VOL. 50:3, p. 83-99 |
| Index terms: | Holidays Leave Leisure Retirement Tourist industry Travel agents |
| Language: | eng |
| Abstract: | This paper first looks at the discursive packaging of the holidays for the over 50s or holidays for "the 50-plus lifestyle", using a broadly critical discourse analysis framework. The dilemmas of characterizing the target group and the holidays in these texts are examined and linked with the notions of ageism, anti-ageism, and the denial of aging. Second, the author shows the selling and buying of these holidays involves potentially problematic age-salient positioning of the client. |
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