search query: @indexterm MOROCCO / total: 25
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| Author: | d'Iribarne, P. |
| Title: | Motivating workers in emerging countries: universal tools and local adaptations |
| Journal: | Journal of Organizational Behavior
2002 : MAY, VOL. 23:3, p. 243-256 |
| Index terms: | CORPORATE CULTURE CULTURE EMPLOYEE MOTIVATION MEXICO MOROCCO |
| Language: | eng |
| Abstract: | Two case studies are presented of highly succesful factories operating in emerging countries. Sgs- Thomson in Morocco and Danone in Mexico provide examples of ways in which corporate cultures can promote productive, efficient and interpersonally supportive communities by building upon deep-seated local values that give these communities special meaning to members. |
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