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| Author: | Johnson, G. Melin, L. Whittington, R. |
| Title: | Guest Editors' Introduction: Micro Strategy and Strategizing: Towards an Activity-Based View |
| Journal: | Journal of Management Studies
2003 : JAN, VOL. 40:1, p. 3-22 |
| Index terms: | STRATEGY ORGANIZATION MANAGEMENT RESOURCE MANAGEMENT |
| Language: | eng |
| Abstract: | This introductory paper provides a background to the origins, themes and papers of this Special Issue on Micro Strategy and Strategizing. Our overarching argument is that, while the field of strategy has traditionally concentrated on the macro-level of organizations, it needs now to attend to much more micro-level phenomena. The paper proposes an activity-based view of strategy that focuses on the detailed processes and practices which constitute the day-to-day activities of organizational life and which relate to strategic outcomes. The paper develops this view by considering two bodies of theory, those of the resource based view and institutionalism; two bodies of empirical work, those on corporate diversification and structure; and finally the process tradition of strategy research. |
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