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| Author: | Kim, S. Yoon, Y. |
| Title: | The hierarchical effects of affective and cognitive components on tourism destination image |
| Journal: | Journal of Travel & Tourism Marketing
2003 : VOL. 14:2, p. 1-22 |
| Index terms: | Tourism Travel Cognitive maps Factor analysis |
| Language: | eng |
| Abstract: | Through a second-order factor analysis in LISREL, the results confirm that destination image can be operationalized as a second-order factor model that includes an affective image (AI) and a cognitive image (CI). The results of this study suggest the affective construct has more impact on building destination image than does the cognitive construct. Finally, theoretical implications and practical suggestions are discussed. |
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