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| Author: | Gibbs, P. |
| Title: | Marketing and the notion of well-being |
| Journal: | Business Ethics
2004 : JAN, VOL. 13:1, p. 5-13 |
| Index terms: | Marketing Business ethics Consumer satisfaction |
| Freeterms: | Well-being |
| Language: | eng |
| Abstract: | This paper develops the notion of well-being as a central theme of the philosophy of marketing which, if successful, can prevent marketing practice prophesying nihilism based on extrinsic rather than intrinsic values. To do so requires consideration of consumers, their satisfaction and well-being. The work of Raz and Griffin is discussed and used to illustrate a prudential approach to marketing. |
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