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| Author: | Pinson, C. |
| Title: | Pour une etude critique du differentiel semantique = A critical assessment of the semantic differential. |
| Journal: | Revue Francaise du Marketing
1983 : AUG-OCT, 95, p. 3-26 |
| Index terms: | CONSUMER ATTITUDES MARKETING RESEARCH SEMANTICS |
| Language: | fre |
| Abstract: |
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SCIMA