search query: @author Hunter, J. E. / total: 25
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| Author: | Anderson, J. C. Gerbing, D. W. Hunter, J. E. |
| Title: | On the assessment of unidimensional measurement : internal and external consistency, and overall consistency criteria. |
| Journal: | Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 432-437 |
| Index terms: | MARKETING RESEARCH MEASUREMENT |
| Language: | eng |
| Abstract: | Kumar and Dillon recently presented a conceptual, overall consistency criterion that represent a sufficient condition for consistency. The authors are commenting on their article and questioning their theory and analysis methods. |
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