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| Author: | Dodson, J. A. Muller, E. |
| Title: | Models of new product diffusion through advertising and word-of-mouth. |
| Journal: | Management Science
1978 : NOV, VOL. 24:15, p. 1568-1578 |
| Index terms: | ADVERTISING CONSUMER BEHAVIOUR MARKETING MODELS NEW PRODUCTS |
| Language: | eng |
| Abstract: |
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