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| Author: | Hauser, J. R. Wernerfelt, B. |
| Title: | An evaluation cost model of consideration sets. |
| Journal: | Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 393-408 |
| Index terms: | CONSUMER RESEARCH CONSUMER CHOICE COSTS MODELS |
| Language: | eng |
| Abstract: |
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