search query: @author Wernerfelt, B. / total: 25
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| Author: | Hauser, J. Wernerfelt, B. |
| Title: | An Evaluation Cost Model of Consideration Sets |
| Journal: | Journal of Consumer Research
1990 : MAR, VOL. 16, p.393-408 |
| Index terms: | CONSUMER BEHAVIOUR BRAND CHOICE PRICING |
| Language: | eng |
| Abstract: | The concept of a consideration set is an important construct in the study of consumer behaviour. An analytical model is developed which is based on both variation in utility across consumption occasions and uncertainty in perceived utility prior to assessment. Then the model's aggregate implications are examined. |
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