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| Author: | Fershtman, C. Mahajan, V. Muller, E. |
| Title: | Market share pioneering advantage : a theoretical approach. |
| Journal: | Management Science
1990 : AUG, VOL. 36:8, p. 900-918 |
| Index terms: | MARKET SHARE STRATEGIC MANAGEMENT NEW PRODUCTS |
| Language: | eng |
| Abstract: | The success of a firm depends to a large degree on its ability to produce new, innovative products or services. Once the new firm enters the market a duopolistic game begins in which the firms choose prices and investment rates. The conditions are discovered under which the final market shares no longer depend on the order of entry, the initial cost advantage, the length of the monopoly period, or the length of time it took the newcomer to overcome the pioneers' cost advantage. |
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