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| Author: | Murphy, J. Taylor, J. A. |
| Title: | Taking quality as seriously as profits (Qualitätssteuerung) |
| Journal: | Industrial Engineering
1995 : JAN, VOL. 27:1, p. 28-29 |
| Index terms: | |
| Freeterms: | QUALITÄTSPOLITIK, UNTERNEHMENSPOLITIK |
| Language: | eng |
| Abstract: | Quality has become a strategic factor in the marketplace. Perceptions of poor quality service will ultimately be reflected in a corporation's profit and loss statement. By measuring what customers really think about quality, QSA's can provide clear, practical, and useful information that will prove indispensable in the design of a program to achieve and maintain quality and service excellence. |
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