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Author: | Bagozzi, R. |
Title: | Representation of measurement error in marketing variables: review of approaches and extension to three-facet designs |
Journal: | Journal of Econometrics
1999 : MAR/APR, VOL. 89:1-2, p. 393-422 |
Index terms: | ECONOMETRICS MEASUREMENT MARKETING |
Language: | eng |
Abstract: | This paper explores approaches for modeling measurement error in marketing research, including random, method and measure specific sources of error. The following approaches are considered: classic confirmatory factor analysis, second-order models, panel models, additive trait-method models, correlated uniqueness models, covariance components analysis, additive trait-measure method specific-error model, and the direct product model. |
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