search query: @journal_id 477 / total: 252
reference: 4 / 252
Author: | Boncler, Jerome |
Title: | Mercatique et associations : deux mondes antagonistes ? |
Journal: | Direction et Gestion des Entreprises
1996 : SEPT-OCT, 161, p.59-66 |
Index terms: | MARKETING ASSOCIATIONS ETHICS |
Language: | fre |
Abstract: |
SCIMA