search query: @indexterm PRODUCT POLICY / total: 254
reference: 7 / 254
| Author: | Steiner, W. Hruschka, H. |
| Title: | Genetig algorithms for product design : how well do they really work? |
| Journal: | International Journal of Market Research
2003 : VOL 45:2, p.229-240 |
| Index terms: | EVALUATION PRODUCT POLICY PROFIT PRODUCT POLICY |
| Language: | eng |
| Abstract: | Reseachers Balakrishnan an Jacob (1996) have tried to identify a single new product which is optimal for markets. In this identification process they tried to use conjoint data and Genetic Algorithms (GA) methodology. This article extends and evaluates this GA approach and regards a problem of designing product lines. The authors consider the economic criteria and profit contribution of companies. They also make a Monte Carlo simulation in which they assess the methodology of the GA. |
SCIMA