search query: @indexterm PRODUCT POLICY / total: 254
reference: 6 / 254
| Author: | Krishnan, R. A. Joshi, S. Krishnan, H. |
| Title: | The influence of mergers on firms' product-mix strategies |
| Journal: | Strategic Management Journal
2004 : JUN, VOL. 25:6, p. 587-611 |
| Index terms: | Mergers Product policy Hospital management |
| Language: | eng |
| Abstract: | The authors examine whether multi-product firms use mergers as a strategic tool to reconfigure their product-mix toward high-profit products. Analysis from the data from the U.S. hospital industry reveals that, relative to non-merging hospitals, merging hospitals increased their presence in profitable, insured services but did not shift away from low-profit services used by the uninsured. |
SCIMA