search query: @indexterm Artificial intelligence / total: 254
reference: 110 / 254
| Author: | Morgan, R. Bond, J. |
| Title: | Methods of artificial intelligence : some applications for market research. |
| Journal: | Journal of the Market Research Society
1989 : JUL, VOL. 31:3, p. 375-397 |
| Index terms: | MARKETING RESEARCH ARTIFICIAL INTELLIGENCE |
| Language: | eng |
| Abstract: | The application of artificial intelligence to market research is discussed. Research and development programs in the field of artificial intelligence are reviewed. A definition is presented for the concept. Characteristics of expert and inductive systems are described and illustrated with examples. A particular analytic technique, the ID3 is discussed in detail. It is a computer program designed to induce the most efficient set of rules from a set of example cases. The basic algorithm is described. The system is applied to market research data. A number of cases is presented in which ID3 was used. Future research programmes are recommended. |
SCIMA