search query: @indexterm NON-PROFIT ORGANIZATIONS / total: 255
reference: 124 / 255
Author: | Gallagher, K. Weinberg, C. B. |
Title: | Coping with success: new challenges for nonprofit marketing. |
Journal: | Sloan Management Review
1991 : FALL, VOL. 33:1, p. 27-42 |
Index terms: | NON-PROFIT ORGANIZATIONS MARKETING PUBLIC SECTOR PRIVATE SECTOR VOLUNTARY ORGANIZATIONS |
Language: | eng |
Abstract: |
SCIMA