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| Author: | Wiesendanger, B. |
| Title: | Profitable pointers from non-profits |
| Journal: | Journal of Business Strategy
1994 : JUL-AUG, VOL. 15:4, p. 33-40 |
| Index terms: | ROLES MODELS NON-PROFIT ORGANIZATIONS |
| Language: | eng |
| Abstract: | Non-profits have to make money - lots of it, in fact. And there's a lot to learn from the creative strategy, planning, and marketing these concerns employ. A decade ago, a small Texas company created along-range committee, instituted customer-focused marketing strategies, and forged an innovative set of service-quality initiatives. Since then the company has grown eight-fold, halved its development cycle time, and produced five top blockbuster products. |
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