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| Author: | |
| Title: | Environmental stakeholder management as business strategy: the case of the corporate wildlife habitat enhancement programme |
| Journal: | Journal of Environmental Management
1998 : FEB, VOL. 52:2, p. 183-202 |
| Index terms: | ENVIRONMENTAL PROTECTION STRATEGY NON-PROFIT ORGANIZATIONS CASE STUDIES USA |
| Language: | eng |
| Abstract: | A new management approach and conservation process is the corporate wildlife habitat programme. This programme, co-ordinated by the non-profit-making Wildlife Habitat Council, encourages corporations to voluntarily manage lands for wildlife and biodiversity protection. The case study examines the benefits to corporations from participating in this programme in terms of the programme's influence on relationships with key corporate stakeholders including employees, host communities, environmental groups and regulators. The method of the study was a survey of individuals responsible for wildlife habitat enhancement programmes at 164 sites in the United States. The study also identifies specific benefits to the wildlife programme as a result of outside group involvement. The results of the study are useful, both for aiding managers to identify the range of benefits the wildlife habitat enhancement programme can provide to their companies, as well as to improve their organization's wildlife and biodiversity protection. In addition, this case provides a tangible example of where business and the environment can be mutually compatible. |
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