search query: @indexterm NON-PROFIT ORGANIZATIONS / total: 255
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| Author: | Wymer, W. Samu, S. |
| Title: | Volunteer service as symbolic consumption : Gender and occupational differences in volunteering |
| Journal: | Journal of Marketing Management
2002 : DEC, VOL. 18:5-6, p. 971-989 |
| Index terms: | MARKETING NON-PROFIT ORGANIZATIONS SEGMENTATION CONSUMPTION |
| Language: | eng |
| Abstract: | In nonprofit marketing, volunteering is an important resource on attraction function. In this article volunteering was researched with a sample of male and female which are working or unemployed. Also the managerial implications in the field of volunteering are discussed. |
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