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| Author: | Yaziji, M. |
| Title: | Turning gadflies into allies |
| Journal: | Harvard Business Review
2004 : FEB, VOL. 82:2, p. 110-115 |
| Index terms: | Globalization Non-government organizations Non-profit organizations Multinational companies Co-operation |
| Freeterms: | Partnership |
| Language: | eng |
| Abstract: | This article deals with the benefits of the partnership btw. multinational companies (MNEs) and non-profit organizations. Multinational companies are the driving force behind globalization, but they are also the source of many of its most painful consequences, incl. currency crises, cross-border pollution, and overfishing. These remain unsolved due to two kinds of failures. For one, such issues are beyond the scope of individual governments to avoid or resolve. For the other, transnational organizations, such as the World Bank, the International Monetary Fund (IMF), and the World Trade Organization (WTO), have proved unequal to the task. The article presents four strengths fo non-governmental organizations (NGOs): legitimacy, awareness of social forces, distinct networks, and specialized technical expertise. There are five primary benefits to partnering with them (NGOs): Heading off trouble, accelerating innovation, foreseeing shifts in demand, shaping legislation, and setting industry standards. In the article, the NGO resources mentioned above are presented in the context with the above benefits for companies to gain competitive advantage. |
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