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| Author: | Smith, L. R. Cavusgil, S. T. |
| Title: | Marketing planning for colleges and universities. |
| Journal: | Long Range Planning
1984 : DEC, VOL. 17:6, p. 104-117 |
| Index terms: | MARKETING STRATEGIC PLANNING UNIVERSITIES HIGHER EDUCATION NON-PROFIT ORGANIZATIONS |
| Language: | eng |
| Abstract: |
SCIMA