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Author:Flipo, J. P.
Title:Le marketing des organisations a but non lucratif = Marketing in non profit making organizations.
Journal:Revue Francaise de Gestion
1985 : JAN-FEB, 50, p. 73-79
Index terms:NON-PROFIT ORGANIZATIONS
MARKETING
SOCIAL MARKETING
CONSUMER ATTITUDES
Language:fre
Abstract:
SCIMA record nr: 39694
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