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Author: | Richardson, M. |
Title: | Commercial broadcasting and local content: cultural quotas, advertising and public stations |
Journal: | Economic Journal
2006 : APR, VOL. 116:511, p. 605-625 |
Index terms: | advertising broadcasting industry culture public companies |
Language: | eng |
Abstract: | This article discusses commercial broadcasting using two radio stations choosing combinations of local and international content. The author derives the laizzes-faire solution to this model and considers the consequences of a local content quota, an advertising cap and a non-commercial public station. |
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