search query: @indexterm sex discrimination / total: 257
reference: 162 / 257
Author: | Piquet, S. |
Title: | Le sexe dans les strategies de communication des annonceurs = Sex in the communication strategies of advertisers. |
Journal: | Revue Francaise de Gestion
1983 : SEP-OCT, 42, p. 100-112 |
Index terms: | ADVERTISING RESEARCH COMMUNICATION SEX DISCRIMINATION STRATEGY |
Language: | fre |
Abstract: |
SCIMA