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| Author: | Kern, F. |
| Title: | Mann oder Frau - ist das noch die Frage? Der Trend zur "Androgynitat" - oder: Der Rollen-Wechsel bei Mann und Frau fordert das Marketing |
| Journal: | Marketing Journal
1989 : APR/MAY, VOL. 22:1, p.126-129 |
| Index terms: | MARKETING SEX DISCRIMINATION |
| Language: | ger |
| Abstract: | The phenomenon of equalising of sexes has two reasons: one of them is a basic change in social values the other is that the hundred years old emancipatory movement of women caused a basic change in the role of the women in society, professionand sexuality. It has important consequences on marketing trends as well. |
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