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| Author: | White, R. |
| Title: | Advertain to attain? |
| Journal: | Admap
2005 : VOL. 40:2, p. 17-19 |
| Index terms: | Advertising Brands Leisure industry Marketing |
| Language: | eng |
| Abstract: | The article looks at the territory between brands and entertainement where many of tomorrow's brand battles will be fought. It discusses the integration between the two and how it has affected marketing in general. |
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