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| Author: | Dawson, N. Hall, M. |
| Title: | That's brand entertainment! |
| Journal: | Admap
2005 : VOL. 40:2, p. 27-30 |
| Index terms: | Advertising Brands Leisure industry Measurement |
| Language: | eng |
| Abstract: | The article shows how to measure brand entertainment's distinctive effects. It introduces the notion and the model of brand entertainment. |
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