search query: @indexterm Marketing expenditure / total: 26
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Author: | Jackson, D. W. Jr. Ostrom, L. L. |
Title: | Grouping segments for profitability analysis. |
Journal: | Business Topics
1980 : SPRING, VOL. 28:2, p. 39-44 |
Index terms: | GROUPS MARKETING EXPENDITURE PROFITABILITY |
Language: | eng |
Abstract: |
SCIMA