search query: @indexterm Marketing expenditure / total: 26
reference: 25 / 26
| Author: | Jackson, D. W. Jr. Ostrom, L. L. |
| Title: | Grouping segments for profitability analysis. |
| Journal: | Business Topics
1980 : SPRING, VOL. 28:2, p. 39-44 |
| Index terms: | GROUPS MARKETING EXPENDITURE PROFITABILITY |
| Language: | eng |
| Abstract: |
SCIMA