search query: @indexterm SOCIAL STATUS / total: 26
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| Author: | Rauscher, M. |
| Title: | Demand for social status and the dynamics of consumer behavior |
| Journal: | Journal of Socio-Economics
1993 : SUMMER, VOL. 22:2, p. 105-113 |
| Index terms: | SOCIAL STATUS CONSUMER BEHAVIOUR DEMAND |
| Language: | eng |
| Abstract: | The article is concerned with the dynamics of status-seeking activities. Status seeking produces externalities since the improvement of the social status of one person implies the deterioration of the social status of at least one other person. This may have two effects. On the one hand, other people may be driven to increase their status seeking efforts and this implies a rat race or treadmill. On the other hand, there is a discouragement effect which makes people drop out of the treadmill. |
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