search query: @indexterm Marketing expenditure / total: 26
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| Author: | Rayburn, L. G. |
| Title: | Marketing costs - accountants to the rescue. |
| Journal: | Management Accounting (New York)
1981 : JAN, VOL. 62:7, p. 32-41 |
| Index terms: | ACCOUNTING PRINCIPLES COST CONTROL MARKETING EXPENDITURE |
| Language: | eng |
| Abstract: |
SCIMA