search query: @indexterm Marketing expenditure / total: 26
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| Author: | Altschul, K. |
| Title: | Nichts ist mehr unfein: aktuelle Signale aus Marketing und Konsum in den USA. |
| Journal: | Absatzwirtschaft
1996 : JUL, p. 24-26, 28 |
| Index terms: | MARKETING EXPENDITURE SALES PROMOTION CONSUMER BEHAVIOUR RETAIL INDUSTRY DEPARTMENT STORES USA |
| Language: | ger |
| Abstract: |
SCIMA