search query: @indexterm Marketing expenditure / total: 26
reference: 4 / 26
Author: | Altschul, K. |
Title: | Nichts ist mehr unfein: aktuelle Signale aus Marketing und Konsum in den USA. |
Journal: | Absatzwirtschaft
1996 : JUL, p. 24-26, 28 |
Index terms: | MARKETING EXPENDITURE SALES PROMOTION CONSUMER BEHAVIOUR RETAIL INDUSTRY DEPARTMENT STORES USA |
Language: | ger |
Abstract: |
SCIMA