search query: @author Lee, H. L. / total: 26
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| Author: | Lee, H. L. Padmanabhan, V. Whang, S. |
| Title: | Information distortion in a supply chain: The bullwhip effect |
| Journal: | Management Science
1997 : FEB, VOL. 43:4, p. 546-558 |
| Index terms: | INFORMATION SUPPLY PRODUCTION MANAGEMENT INVENTORY CONTROL DECISION MAKING |
| Language: | eng |
| Abstract: | This paper claims that demand distortion may arise as result of optimizing behaviors by players in the supply chain. The combination of sell through data, exchange of inventory status information, order coordination and simplified pricing schemes can help mitigate the bullwhip effect,on the normative side. Sales data and inventory status data have been considered to be propriety to retailers with no reason or obligation to share it with others. The prescription for overcoming the bullwhip effect demands that the manufacturer be given access to these data. This shift in attitude is desirable to the manufacturer. The net benefit from efficient supply chain management can be redistributed among members in theory. |
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