search query: @indexterm Marketing expenditure / total: 26
reference: 23 / 26
Author: | Gummesson, E. |
Title: | Marketing cost concept in service firms. |
Journal: | Industrial Marketing Management
1981 : JUL, VOL. 10:3, p. 175-182 |
Index terms: | SERVICE INDUSTRIES MARKETING EXPENDITURE |
Language: | eng |
Abstract: |
SCIMA