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| Author: | Kirkpatrick, D. |
| Title: | Microsoft: Is Your company its next meal ? |
| Journal: | Fortune
1998 : APR, VOL. 137:8, p. 52-59 |
| Index terms: | COMPANIES COMPETITION MARKETS INFORMATION TECHNOLOGY INDUSTRIES USA |
| Language: | eng |
| Abstract: | Now even the giants of the Fortune 500 have a reason to fear: To maintain its historic growth rates, Microsoft has to win big in a slew of new businesses. In the article, there are company executive comments and some comparisons presented. The interviewed company executives come from General Motors, Knight-Ridder, American Airlines, and BankAmerica. |
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