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| Author: | Trueman, M. Jobber, D. |
| Title: | Competing through design |
| Journal: | Long Range Planning
1998 : AUG, VOL. 31:4, p. 594-607 |
| Index terms: | LONG RANGE PLANNING STRATEGY DESIGN MANAGEMENT |
| Language: | eng |
| Abstract: | Companies may have difficulties in adapting design as a strategic tool in industrial competition if they do not have an understanding of its meaning and value in practice. Part of the problem stems from the lack of a clear typology of design dimensions and attributes -- the equivalent of marketing's 4"P"s (Lorenz 1995). This research provides a fresh look at the design factor and a new typology and framework that will allow companies to analyze and adapt their values, image, process, and production (VIPP's), thereby gaining competitive advantage by design. |
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