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| Author: | Anderholm, F. Gaertner, J. Milani, K. |
| Title: | The Utilization of PERT in the Preparation of Marketing Budgets. |
| Journal: | Managerial Planning
1981 : JUL-AUG, VOL. 30:1, p. 18-23 |
| Index terms: | MARKETING EXPENDITURE PERT |
| Language: | eng |
| Abstract: |
SCIMA