search query: @author Jobber, D. / total: 26
reference: 5 / 26
| Author: | Ashill, N. Jobber, D. |
| Title: | The impact of environmental uncertainty perceptions, decision-maker characteristics and work environment characteristics on the perceived usefulness of marketing information systems (MkIS): a conceptual framework |
| Journal: | Journal of Marketing Management
1999 : JUL, VOL. 15:6, p. 519-540 |
| Index terms: | MANAGEMENT MARKETING INFORMATION SYSTEMS |
| Language: | eng |
| Abstract: | This paper discusses potential relationships between contextual factors and Marketing Information Systems (MkIS) design. MkIS design is defined in terms of perceived usefulness of several information characteristics, which may be associated with a marketing information system. The paper suggests that MkIS design research should consider a range of contextual variables drawn from the organisational behaviour, behavioral decision-making and personality/cognitive psychology literatures. |
SCIMA