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| Author: | Follows, S. Jobber, D. |
| Title: | Environmentally responsible purchase behavior: a test of a consumer model |
| Journal: | European Journal of Marketing
2000 : VOL. 34:5/6, p. 723-746 |
| Index terms: | CONSUMER BEHAVIOUR ENVIRONMENT SOCIAL RESPONSIBILITY |
| Language: | eng |
| Abstract: | A consumer model of environmentally responsible purchase behavior was tested using covariance structural analysis. The model successfully predicted the purchase of environmentally responsible and nonresponsible product alternatives. A hierarchical relationship from values to product specific attitudes to purchase intention to purchase behavior was confirmed. Individual consequences, which take the personal implications of consumption into account, were found to be just as important in predicting intention as the environmental consequences of a product. |
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