search query: @journal_id 1714 / total: 26
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| Author: | Spekman, R.E. |
| Title: | A commentary on business marketing: a twenty year review and an invitation for continued dialogue |
| Journal: | Journal of Business-to-Business Marketing
2000 : VOL. 7:4, p. 11-32 |
| Index terms: | COMPETITION INDUSTRIAL MARKETING MARKETING RESEARCH |
| Freeterms: | BUSINESS-TO-BUSINESS MARKETING |
| Language: | eng |
| Abstract: | This article is a commentary on the literature review conducted by Reid and Plank. The objective of the paper is to both critique and complement the review and to provide a forum for debate as to the future direction of research in business-to-business (B2B) marketing research. |
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