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| Author: | Harvey, M. |
| Title: | The Hidden Force: A Critique of Normative Approaches to Business Leadership |
| Journal: | SAM Advanced Management Journal
2001 : AUTUMN, VOL. 66:4, p. 36-47 |
| Index terms: | LEADERSHIP MANAGEMENT COMPANIES |
| Language: | eng |
| Abstract: | In this essay the author will survey some leading contemporary value-based or normative approaches to business leadership, assessing their strengths and weaknesses. These approaches vary but have common elements: they view firms not primarily as capitalist abstractions but as human communities, as tangles of motives, mores, and morals. In capitalist theory, owners and mangers attend to the bottom line; but normative theories invoke an additional obligation, to attend to the well-being and welfare of members of the community. Normative theories remain business theories because they insist that such a moral focus does not fundamentally conflict with the capitalist drive for profits - indeed they often argue that such a reorientation is the only way for firms to survive in the world of post-industrial capitalism. |
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