search query: @indexterm Marketing expenditure / total: 26
reference: 21 / 26
Author: | Schlissel, M. R. Giacalone, J. A. |
Title: | Budgeting the strategic marketing plan. |
Journal: | Managerial Planning
1982 : JAN-FEB, VOL. 30:4, p. 25-30 |
Index terms: | BUDGETING MARKETING EXPENDITURE |
Language: | eng |
Abstract: |
SCIMA