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| Author: | Page, M. J. Bevelander, D. Pitt, L. F. |
| Title: | Positioning the Executive MBA product: let's not forget the requirements of the corporate market |
| Journal: | Journal of General Management
2004 : AUTUMN, VOL. 30:1, p. 1-16 |
| Index terms: | mba positioning |
| Language: | eng |
| Abstract: | This paper discusses the executive MBA qualification and its positioning. Business schools and institutions face a real dilemma in positioning their offerings, as they realize that the two constituent groups - managers as students, and oraganizations as sponsors - can have very different agendas in pursuing, employing and funding the EMBA. The authors investigate these issues and provide a framework for the consideration of various strategic positioning alternatives. |
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