search query: @freeterm satisfaction / total: 26
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| Author: | Konakoc, I.D. Sen, A. |
| Title: | Utilising surveys for finding improvement areas for customer satisfaction along the supply chain |
| Journal: | International Journal of Market Research
2006 : VOL. 48:5, p.623-636 |
| Index terms: | customers |
| Freeterms: | surveys satisfaction |
| Language: | eng |
| Abstract: | This study indicates how customer surveys can be beneficial to determining improvement areas for customer chains. It suggests a new evaluation method for deciding improvement areas using survey results. |
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