search query: @freeterm satisfaction / total: 26
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Author: | Maestro, R. M. Gallego, P. A. Requejo, L. S. |
Title: | The moderating role of familiarity in rural tourism in Spain |
Journal: | Tourism Management
2007 : VOL. 28:4, p. 951-964 |
Index terms: | tourism spain |
Freeterms: | perceived quality attitude satisfaction |
Language: | eng |
Abstract: | This article examines how tourist's attitudes toward rural tourism, as a new form of tourism, can affect both the quality and the satisfaction that the tourist associates with a specific facility. Though discriminant validity between perceived quality and satisfaction was not found, the analyses confirm the positive effect of attitude toward rural tourism on perceived quality and the moderating role of familiarity, such that more experienced tourists experience less altered evaluation results. |
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