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| Author: | Yüksel, A. Yüksel, F. |
| Title: | Shopping risk perceptions: Effects on tourists emotions, satisfaction and expressed loyalty intentions |
| Journal: | Tourism Management
2007 : VOL. 28:3, p.703-713 |
| Index terms: | risk shopping emotions |
| Freeterms: | satisfaction behavioural intentions |
| Language: | eng |
| Abstract: | The aim of this study is to examine whether risk perceptions in shopping affect tourists emotions, their satisfaction judgement and expressed loyalty intentions. Perceived and/or actual risks associated with shopping whilst on vacation are likely to place serious constraints on tourist's shopping behaviour. Being mugged, conned, or subjected to an inconsiderate treatment while shopping can resort tourists to limit their activities at the destination and change their future plans for fear of another incident. The results of structural equation modelling support strong inverse associations between risk perceptions, emotions, satisfaction judgement and behavioural intentions. |
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