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Author:Valck, K. de (et al.)
Title:Satisfaction with virtual communities of interest: effect on members' visit frequency
Journal:British Journal of Management
2007 : VOL. 18:3, p. 241-256
Index terms:internet
Freeterms:satisfaction
virtual communities
Language:eng
Abstract:The paper creates a four-dimensional scale to measure members' satisfaction with virtual communities of interest (VCIs). The dimensions are member-to-member interactions, organizer-to-member interactions and organizer-to-community interactions, all of them come together on the VCI's site. The paper investigated the connection between the satisfaction elements and members' visit frequency. The results show that satisfaction with member-to-member interactions, organizer-to-member interactions and the community's site has positive effects on members' visit frequency.
SCIMA record nr: 265605
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